About

Project Overview We are looking for a graphic designer who feels passion for good causes. We are developing a new brand storytelling a will need to develop a brand book. Context and Background PreventED is a project of the National Network to End Child Abuse. We seek to prevent child sexual abuse through education and awareness, protecting children across the United Kingdom. Mission Our mission is simple. With your support, we seek to lobby the government to implement new legislation that will allow us to: Train 265,000 teachers so they have the tools and knowledge necessary to recognise the telltale signs of child abuse. Vision We build a country where every child is safe and happy and can live a full and happy life. Challenge Convince the UK Parliament to pass a law requiring teachers to be trained to detect if a child is suffering from abuse. This law faces resistance because it involves increasing resources and financial pressure on prisons, policing and the justice system. Target audience We have two target audiences: legislators or representatives, where the tone of communication is data-driven and highly technical. The second target audience is the general public, where communication is more emotional. Scope of Work Currently, there is no brand book, so the communication approach doesn't feel professional. Develop a brand book that will help develop the website and the social network. Design website and post examples.