Associate Director, AI Enablement & Operations Lead
Efinancialcareers

London
•3 hours ago
•No application
About
About the Role:Grade Level (for internal use):11 About the Role:The Team:This role is part of the Demand Generation function within Enterprise Marketing, reporting into the Director responsible for In-bound lead management and account-based marketing (ABM). As marketing at S&P Global embraces AI across the funnel, the AI Enablement & Operations Lead will drive the successful implementation, adoption, and continuous improvement of AI-powered marketing tools and capabilities. This individual will work across all marketing teams to scale enablement and maximize the business impact of AI-driven lead generation, personalization, and productivity. The ImpactThis role will accelerate marketing transformation by championing intelligent automation and responsible AI usage across the enterprise. The AI Enablement & Operations Lead will ensure that tools like Drift, Conversica, and any other new AI-powered martech tool-as well as S&P Global's in-house AI tool SparkAssist-are configured optimally, understood widely, and applied effectively to drive qualified pipeline, enhance customer experience, and improve operational efficiency. They will serve as both a technical enabler and a change agent-building trust in AI adoption while delivering tangible business outcomes. ResponsibilitiesAI Tool Deployment & Optimization Own day-to-day operations, performance monitoring, and roadmap alignment for AI-powered tools including Drift, Conversica, and future AI applications.Collaborate with Martech and vendor teams to configure tools, build workflows, and optimize integrations with Salesforce, Marketo, and Adobe Experience Cloud.Lead the design and refinement of prompt frameworks for generative AI tools - including S&P Global's in-house SparkAssist - to ensure outputs are brand-aligned, operationally effective, and tailored for inter




