About

About the Role:Grade Level (for internal use):11 About the Role:The Associate Director, Adobe Real-Time CDP Product Management is part of the Martech function within the Enterprise Marketing Strategy & Demand Generation Centre of Excellence, reporting to the Director of Marketing Data Enablement & Automation. This is a business-facing role embedded in the Marketing organization, and requires close coordination with Corporate Technology counterparts who oversee Martech, Automation, Analytics, Data Architecture, Integrations, and Governance. The CDP product lead partners with campaign teams, analytics, data ops, and IT to operationalize audience-centric marketing through Adobe Experience Platform (AEP), ensuring a unified customer view and activating data across channels. Responsibilities: Lead the strategy, roadmap, and hands-on implementation of Adobe Experience Platform (AEP) Real-Time CDP.Develop a Center of Excellence for solution design and business consultation to marketing users and IT stakeholders and a Shared Services strategy to guide implementation of CDP features and integrationsManage CDP architecture, administration, and data governance linked to Marketing Data Framework.Translate business needs into CDP use cases, leading the system-wide development of Ideal Customer Profile.Partner with BI Engineers following the marketing data framework to develop ingress and egress data pipelines to/from CDP.Drive data orchestration from the CDP platform to personalize experiences across marketing channels (emails, website, paid media).Guide and support audience segmentation, identity resolution, and journey orchestration.Collaborate with privacy and compliance teams to ensure proper handling of PII and data policies.Monitor KPIs related to product adoption, product ROI, customer segment performance, coverage,