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Area Sales Manager - South Location: Field-based – South ( SE/S London, Sussex, Crawley, Croydon, Leatherhead, Worthing, Southampton, Dartford, Brighton, Hampshire, Kent, Surrey) Job Type: Full-time, Permanent Salary: up to 58k max OTE 85k realistic 1st year + comp car or car allowance Sector: Medical Devices / Healthcare Technology Overview A leading provider of patient monitoring and clinical information systems is seeking an Area Sales Manager to manage and grow a well-established customer base across the NHS and private healthcare markets. The role focuses on high-end critical care environments including ICU, HDU, CCU, and Operating Rooms. With a strong reputation for outstanding service, the company is looking for a proactive sales professional who excels at both relationship management and new business development. You’ll be expected to collaborate closely with technical service and support teams to ensure customer satisfaction and retention. Key Responsibilities Maintain and grow existing customer accounts, ensuring continued satisfaction and product usage.Identify, target, and secure new business opportunities in both NHS and private healthcare settings.Build and maintain relationships with a wide range of stakeholders including clinicians, nurses, procurement teams, EBME technicians, and senior hospital staff.Deliver product demonstrations, proposals, and presentations tailored to customer needs.Contribute to market and competitor analysis to inform strategy and product positioning.Meet agreed annual sales and margin targets through structured planning and effective territory management.Support and adhere to all aspects of the company's Quality Manageme