About

• ❌ This Role Is Not for You If…
• You struggle in fast moving or unstructured environments.
• You need clear instructions rather than creating your own clarity.
• You avoid rapid experimentation in both marketing and product.
• You are uncomfortable testing ideas in public or building rough prototypes.
• You prefer planning over doing and perfection over progress.
• You are not interested in scrappy growth work that mixes content, campaigns, virality and product concepts.
• You do not thrive in ambiguity or early stage intensity.
• You are not excited by a startup culture that is hard working and smart working.
• You are not fluent with AI tools or deeply interested in AI products (don't worry we have a weekly all-employee session on AI so we can all learn!)
• You do not have strong instincts for what goes viral on social platforms.
• ✅ What You’ll Do
• Viral Content and Cultural Presence
• Create viral content designed for reach, conversation and cultural cut through including memes, provocative posts and cultural commentary that makes Meroka feel unavoidable.
• Design and ship one to two big creative ideas weekly that prioritise eyeballs, virality and cultural relevance.
• Generate memes and cultural commentary using AI tools reflecting what physicians are actually talking about in real time.
• Balance virality with sustained momentum so attention compounds over time rather than spiking once.
• Continuous Content Flow
• Ship steady output including short clips, meme variations, cultural observations and reflections.
• Create rhythm and familiarity across platforms including LinkedIn, TikTok, X, Instagram, Threads and YouTube.
• Use AI tools fluently to create content at significantly higher speed.
• Experiment Led Distribution
• Design concrete distribution ideas for each pod A B experiment.
• Move experiments forward by getting the right message to the right people at the right time.
• Test hypotheses through targeted, time bound distribution designed for participation and learning.
• AI Powered Marketing Systems
• Build AI powered workflows and automated systems to scale campaigns with minimal manual work.
• Coordinate with engineers to specify and implement automated marketing systems such as comment tracking, social scheduling, response automation and dashboards.
• Use AI to continuously improve content quality based on performance data and feedback loops.
• Product Marketing and Technical Coordination
• Market AI products such as AI voice agents authentically to healthcare workers.
• Explain technical capabilities in human, non corporate terms.
• Prototype product marketing concepts using tools like Figma or Replit.
• Work with engineers to turn lightweight prototypes into real product experiments and iterate based on user feedback.
• Execution and Learning
• Test bold concepts to capture attention and immediately see what resonates.
• Kill ideas fast when they do not land and double down when they do.
• Build in public and close the loop quickly with real user signals.
• Create momentum around Meroka so physicians and partners feel the energy of what we are building.
• Keep burn low by being scrappy, resourceful and creative across every part of the work.
• 🧠 We’re Looking For Someone Who…
• Has strong instincts for what goes viral on social platforms and knows what makes people stop scrolling, share and talk.
• Is AI native and uses AI tools fluently in daily workflows to move much faster than traditional marketers.
• Understands AI products deeply enough to market them authentically and explain how they work.
• Can create viral content and sustained momentum in parallel and understands the difference between the two.
• Loves meme culture, cultural commentary and capturing zeitgeist moments.
• Can bridge marketing and engineering to specify automated systems and coordinate technical implementations.
• Loves trying things, making things and sharing things.
• Moves fast, learns fast and works with high personal ownership.
• Thrives collaborating in person most of the week.
• Understands how to create work that feels human, fun and memorable.
• Enjoys ambiguity and brings clarity through action.
• Has no ego about iterating or scrapping their own work.
• Values kindness, honesty and consistency even when moving at speed.
• Is driven by curiosity, impact and the joy of building.
• 💰 What We Offer
• Competitive compensation and health benefits.
• In person collaboration most of the week with a small, energised team.
• Ownership of AI product marketing, viral content creation and experiments that move the company forward.
• A chance to shape both how Meroka shows up in the world and how early AI product ideas take form.
• The freedom to test bold ideas with low burn and fast feedback loops.
• A culture that values clarity, honesty, curiosity and long term thinking.
• An environment where high trust, autonomy and impact are the norm.
• Direct experience marketing cutting edge AI products and building AI powered marketing systems.
• The opportunity to create content that goes viral and builds cultural momentum.
• 🌍 Additional Notes
• This role will require occasional travel to the USA and Canada for on-site campaigns, team collaboration, and brand activations. All travel will be coordinated and supported by the Meroka team.
• 📣 How to Apply (Applications without the video will not be reviewed)
• Upload your CV in the CV field

Upload one video link in the website link field of the application. Your video can be a TikTok, Loom or any format you prefer. In five to seven minutes

• Explain why you want to join Meroka and why AI product marketing excites you
• Share two or three hacky ideas you would test in your first month for marketing an AI voice agent to burnt-out healthcare workers — at least one should be designed for virality

For the interview/brainstorming process, you will be required to build & show a lightweight prototype you created — for example

• A meme or viral content concept you created using AI tools
• A simple Figma mock or Replit project
• An AI-generated campaign concept
• A clickable flow that demonstrates how you turn ideas into early versions before working with engineers to ship fast

Bonus points if you

• Used AI tools (Claude, ChatGPT, Midjourney, etc.) to create your prototype or campaign concepts
• Showed something that could actually go viral
• Demonstrated how you'd balance virality with sustained momentum