About

Our purpose is to give everyone real confidence to put their money to work. With a heritage dating back more than 175 years, we have a long history of innovation in savings and investments, combining asset management and insurance expertise to offer a wide range of solutions. Our two distinct operating segments, Asset Management and Life, work together to provide access to balanced, long-term investment and savings solutions. Through telling it like it is, owning it now, and moving it forward together with care and integrity; we are creating an exceptional place to work for exceptional talent. We will consider flexible working arrangements for any of our roles and also offer work place accommodations to ensure you have what you need to effectively deliver in your role. The Role: Account Based Marketing ManagerThe Account Based Marketing Manager will be responsible for leading the development and execution of our account-based marketing approach for high-value UK advisory clients, such as national firms, networks and consolidators. This role is pivotal in driving growth in M&G's retirement solutions - including the UK's largest and longest standing smoothed fund, PruFund - through tailored marketing initiatives that strengthen relationships and accelerate conversion within key accounts. We require a strategic thinker with a proven ability to build bespoke marketing plans, collaborating closely with Distribution to deliver on tactical objectives while aligning with overarching messaging, campaigns and always-on activity. The successful candidate will be able to demonstrate a strong understanding of the sales process and account-based marketing techniques to ensure delivery of the right content at the right time, maximising engagement and impact. Key Responsibilities: Work with stakeholders in Distribution to identify key client accounts, understa